The hottest hardware tool industry needs to go out

2022-07-29
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In order to become stronger, the hardware tool industry needs to go out of its own brand building road

in the next few years, the domestic construction hardware tool products will move towards an intelligent and humanized development road. However, China is still a developing country. The hardware tool manufacturers are mainly small and medium-sized enterprises, and the low-level repeated construction is very serious. "If an enterprise wants to develop, it should also start from the product, quality and brand." Luobaihui, President of Shenzhen Jinmo Integrated Marketing Consulting Co., Ltd., said. In the next few years, the domestic construction hardware tools will move towards an intelligent and humanized development path. However, China is still a developing country. The hardware tool manufacturers are mainly small and medium-sized enterprises, and the low-level repeated appearance is often wiped seriously. If an enterprise wants to develop, it should also start from the product, quality and brand. Luobaihui, President of Shenzhen Jinmo Integrated Marketing Consulting Co., Ltd., said. In particular, users in the industrial field do not have much contact with their own brands, and do not trust their quality and service, which has also become the main reason why the development of China's hardware tool brands is still blocked. With the development of the industry and the intensification of competition, the hardware tool industry will enter the stage of brand competition. Improving the technical content of products and owning independent patents, brands and services are the kingcraft for the survival and development of enterprises

it is not easy to develop independent brands in one move, let alone in the international market, even in the domestic market. Facing the same domestic marketing channels, foreign brands can seize the market with great fanfare, while Chinese enterprises can only rely on OEM for development. Domestic enterprises should deeply reflect. The next three years will be the golden period for the hardware tool industry to build brands. Hardware tool enterprises should do a good job in brand building:

first of all, do a good job in brand positioning

brand positioning is not price positioning, but positioning according to the needs of the target market and their own advantages. When positioning the brand, hardware tool enterprises should first identify the target market, then compare with competitors and find their own advantages, combine market demand with enterprise advantages, form the core value of the brand, and then do a good job in brand positioning

second, build a good brand

after brand positioning, Yunnan will be stronger if the industry is strong. Next, we need to solve the relationship between enterprise brands and products. At present, many hardware tool enterprises focus their brand competition on products. For the hardware tool industry with mature technology, product homogenization is a common phenomenon. Excessive product competition directly leads to price competition, which leads to the decline of product quality and the lack of innovation. In fact, what customers buy is not only the product itself, but also the precision of the universal testing machine. The error value (+0.5%) is a normal phenomenon, including function, quality, price, appearance and service. These feelings combine to form a brand. In addition, the brand image should be clear. How can an enterprise without a clear brand image be recognized by customers? Not to mention brand premium

finally, brand communication should be done well

at present, the brands in the hardware tool industry are quite disordered. If we ignore the power of the media and public relations, it is difficult to establish a unified brand image, let alone do a good job in brand communication. As far as the hardware tool industry is concerned, there are many media that can be spread, and the hardware tool factory store is one of them. The brand complete column on the front page of hardware tool factory store is a page dedicated to displaying hardware tool brands. At present, more than 3000 large and small hardware tool brands have settled in, which is the best platform for hardware tool enterprises to promote their brands

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