The development of the hottest digital publishing

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The development of digital publishing is unstoppable

it is an inevitable historical process for digital publishing to replace paper publishing, which is mainly based on the consideration of five factors: environmental protection, economic cost, convenient interaction, technological progress and improving learning effect. Due to the strengthening of people's awareness of environmental protection, the paper-making cost of processing resources such as trees and grass is bound to rise. Coupled with the rising costs of printing and distribution, traditional paper publishing has obvious inherent deficiencies compared with digital publishing, especially the significant advantages of digital publishing, such as low cost, high efficiency, openness, interaction, sharing, sound and painting, which determine the unstoppable development of digital publishing, This has led to revolutionary changes in the way of human cultural accumulation and communication and the carrier of communication

from the longitudinal study of Chinese history, it can be seen that after China entered the civilized society, with the economic and social development and scientific and technological progress, the carrier and communication technology of Chinese culture accumulation and communication have undergone three revolutionary changes. The first was the Xia, Shang and Zhou dynasties. The main carrier of cultural accumulation and dissemination was the oracle bone inscriptions and bronze inscriptions engraved on oracle bones and bronze vessels, which replaced the irregular depictions engraved on pottery and stone tools in prehistoric times. Graphene was a material text made of a single layer of carbon atoms. This period lasted for about 2000 years. The second was in the spring and Autumn period, the Warring States period and the Qin and Han Dynasties. The words written on bamboo slips, wooden slips and cloth and silk replaced oracle bone inscriptions as the main carrier of cultural accumulation and dissemination, which lasted for about 1000 years

the third time was after Cai Lun invented or improved papermaking in the Eastern Han Dynasty, especially after the Tang and Song Dynasties, block printing and movable type printing rose, and paper and printing became the main carrier and communication technology of cultural accumulation and communication, which has lasted for about 2000 years. Summing up the experience of these three reforms, I believe that the decisive factors that promote the transformation of communication carriers and communication technology are three advantages: economy, popularity and convenience. In addition to these advantages, digital publishing now has three advantages: interactivity, audiovisual and efficiency. Therefore, in the case of changes in communication carriers and communication technology, it is sooner or later that digital publishing will replace paper books. At present, we are at the threshold of digital publishing. In 1986, Chinese character laser Phototypesetting Technology made our publishing industry bid farewell to lead and fire. Now digital publishing will make the publishing industry bid farewell to paper and printing. Digital publishing is changing the life of traditional publishing. Some people of insight estimate that it will take at most two or three generations for China to complete this transformation. If the time is fast, it will be one or two generations. The important factor determining the time of replacement is the speed of technological progress. Scientists have predicted that handheld readers can be made as thin as paper and foldable, or tablet computers can be compatible with more digital transmission. If such a traditional material processing method is true, paper books will enter the history museum or become a luxury for the rich

in addition, on-demand printing is a new form of digital publishing. The notice points out that publishing houses can print on demand in electronic book format according to readers' orders. Through this form of on-demand printing, readers' needs are not only met, and the books in print will never be out of print, but also the printing cost is reduced, and the goal of zero inventory is achieved

some insiders further predict that with the rise of digital publishing, the publishing industry chain will be reduced, the traditional publishing industry will face a reshuffle, and book printing and sales enterprises and even publishing houses will face a survival crisis. It is possible that 100% of bookstores, 70% of printing plants and 50% of publishing houses will be closed. In China, people pay special attention to such a cruel fact that only a few dozen of the more than 580 publishing houses in China have not been involved in the publication of students' teaching materials, and about 80% of the profits of China's publishing industry come from students' teaching materials. Once the terminal E-Book Package, which integrates hardware, content and platform, can support various effective learning methods and equal interactive learning between teachers and students, the era of E-Book Package will come after overcoming the disadvantages of high price, lack of digital resources and insufficient humanization, Not only in teaching plastic tensile testing machines, but also more and more often appear in the laboratories of plastic injection molding and extrusion industry, which has triggered a profound change in the field of education, but also for China's traditional publishing industry, it is a fatal blow. Traditional publishing has to face the challenge. Electronic schoolbags will become a reminder of traditional publishing, and promote the rapid development of digital publishing. Although this prediction is not necessarily very accurate, as a publishing worker, we should not only be soberly aware of this development trend and celebrate the scientific and technological progress of human society, but also prepare for the revolutionary changes in the publishing industry and make modest contributions to the development of digital publishing

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